Sunny Nails - Beauty Digital Salon, World Nail Champion On The Team, Prime Street-Front Unit

Family circumstances. The owner is relocating his focus away from day-to-day beauty operations and is happy to share the details in person with serious buyers.

SUNNY NAILS is Singapore’s most digitalised nail and beauty salon: a fully fitted, street-front unit in Bugis with an international champion Art Director, a proprietary online booking, loyalty and wallet platform, first-page Google visibility and a loyal repeat client base. For sale as a going concern with staff, systems and stock in place.
Description
This is not a typical nail salon. SUNNY NAILS was built from day one as a Beauty Digital business — a premium beauty studio where the entire client journey, from discovery to rebooking, runs on a purpose-built technology stack, and where the craft is led by a technician ranked #1 in the world.

World-class craft. The salon’s Art Director, Natalia, won 1st place at the KOVA World Nail Championship in Dubai (2023) and 2nd place at the Beauty Olymp International Championship in Turkey (2024). She is an international trainer with 15+ years of experience, and the salon’s in-house training programme is built around her methodology. Client retention on her chair is effectively total — her clients come back, and there have been no complaints since she joined. The salon has built its reputation on true Russian manicure and pedicure — a technique that is rare in Singapore and commands premium pricing.

A complete beauty menu. Beyond manicure and pedicure the salon offers a full brow, lash and semi-permanent make-up line: Russian manicure and pedicure with regular or gel polish, hard-gel extensions, nail correction and refill, advanced nail art and stamping; eyelash extensions in ten-plus styles (classic, YY, clover 3D–5D, Thai, wet, comic, manga, Kim K), lash lift and tint; brow shaping, waxing, tinting and lamination; semi-permanent make-up including lash line enhancement, lip blush, powder brows and nano hairstroke brows; plus men’s and kids’ services and halal polish options. Average ticket sizes range from SGD 29 for a classic manicure to SGD 450 for semi-permanent make-up, with nail art designs selling at SGD 120–260.

Prime street-front location. Ground floor, 753 sq ft, with its own entrance directly onto North Bridge Road — not inside a shopping mall, so no mall hours, no mall rules and no dependence on mall traffic. The unit sits in the heart of Bugis, a few minutes’ walk from Bugis MRT.

Fully fitted and equipped. Five manicure stations, two pedicure chairs, a dedicated area for semi-permanent make-up, and a service area for brows and lashes. Interior finished to a premium standard with a lounge area and complimentary drinks for clients. Full equipment set, recent stock delivery, all systems live. A buyer walks into a working salon, not a project.

Singapore’s most digitalised salon. The salon runs on a proprietary digital platform — the SUNNY Friends Platform — built specifically for this business on top of Altegio, the industry-standard salon CRM. Online booking, client wallet, loyalty cards, referrals, corporate programmes, coupons and a training academy all live in one documented system that a non-technical manager can run from the admin panel. See the technology section below — this is the single biggest differentiator from any other salon on the market.

Strong brand and organic visibility. First-page Google ranking for core search terms. Google Business profile with strong reviews. Active presence on Instagram. A blog, an interior gallery, a design gallery with one-click “I want this” booking, a training academy page and a franchise enquiry channel are all live and indexed.

Loyal client base. A returning client base built over 15+ months, held in Altegio and mirrored in the salon’s own membership database with consent and contact details. A four-tier loyalty programme (Ray, Glow, Blaze, Aurora) with tier discounts, bonus points, birthday perks, family sharing and physical numbered membership cards keeps clients inside the ecosystem.

Technology & digital assets (included in the sale)
The stack is a custom WordPress theme plus a proprietary plugin, the SUNNY Friends Platform, integrated with Altegio for scheduling and client records. Everything below is live, documented in a 68-page admin manual with screenshots, and manageable without a developer.

Booking engine. Custom booking popup with service catalogue (durations, wear-times, add-ons), technician selection with five configurable skill levels and automatic price adjustment (Intern −50% through Trainer +30%, with star ratings shown to clients), real-time availability, and GST-inclusive checkout. Services, staff and schedules sync from Altegio automatically every night, with manual force-sync on demand and a fallback so the site keeps working if the API is down.

Client wallet. Every registered client has a wallet with two balances: Individual Deposit (real money, never expires, covers 100% of a bill) and Gift Deposit (promotional credit with expiry and a configurable cap per booking, default 25%). Manual and bulk top-ups from the admin panel, automatic birthday bonuses, a welcome-gift campaign for new registrations, and automatic conversion of unused gift credit into real credit after a first visit.

Loyalty membership. Four tiers (Ray 5%, Glow 6%, Blaze 7%, Aurora 8%) earned through spend, with bonus points, family sharing, birthday discounts and complimentary services. Physical numbered membership cards — 3,000 cards issued in the system, over 1,000 produced — with automatic card assignment on registration, duplicate protection, bulk generation and a restricted admin role so front-desk staff can manage cards without full site access.

Referral programme. Every client has a referral code (their phone number). New clients get a percentage off their first visit; the referrer’s wallet is credited automatically the day after the friend’s visit is confirmed. Reward amount, discount and per-user cap are all admin-configurable.

Corporate programme. A full B2B module: companies grouped by industry, employees linked and verified in-salon, a permanent loyalty tier granted to all verified staff, temporary corporate discounts with expiry, company-exclusive coupons, and an annual re-verification cycle. Verified employees see their benefits in their personal cabinet and get the best available discount applied automatically at checkout.

Coupons and discount logic. Percentage or fixed-amount promo codes with usage limits, expiry dates and restriction to specific services; one-click duplication for campaign batches. A single resolution engine decides the best discount for each booking (coupon, VIP override, corporate, or tier) and passes the result into Altegio for the technician.

Design-to-booking gallery. Every nail design on the site is tagged, priced by service and technician level, and bookable in one click (“I want this”).
Training academy. Course pages with dynamic pricing and early-bird discounts, an applications inbox with pipeline statuses (New, Contacted, Enrolled, Rejected), filters, and automatic email alerts.

Partners, content and marketing. Partner directory with categories and an inbound partnership form; blog; Google Reviews pulled automatically and curated for the homepage; newsletter capture; giveaway page with countdown and winner display; site-wide top banner and welcome pop-up managed from the admin; homepage hero, team order and price list all controlled without code.

Channels. WhatsApp integration for booking and client communication; Instagram and structured email routing for clients, loyalty, HR, franchise, partners and management. First-page organic Google position for core search terms.
The seller has 20+ years in IT and digital marketing and built this stack specifically for the salon. It is included in the sale in full, with source access, documentation and a handover session.

Team
Six-person team in place, on a mix of salaried, day-rate, commission and seat-rental arrangements — a structure that keeps fixed cost under control and rewards performance:
• Art Director — #1 KOVA World Nail Championship Dubai 2023, international trainer
• Salon Manager
• Nail Technician
• Nail Technician on seat rental — established personal client base in the Russian-speaking community
• Lash & Brow Artist and Semi-Permanent Make-up specialist
• Lash Artist

Reason for sale
Family circumstances. The owner is relocating his focus away from day-to-day beauty operations and is happy to share the details in person with serious buyers.

Lease
Address 420 North Bridge Road, #01-28 North Bridge Centre, Singapore 188727
Unit Ground floor, 753 sq ft, own street entrance
Term 2 years, 10 April 2025 – 9 April 2027, with option to renew for a further 1 year
Rent SGD 8,207.70 per month all-in
Deposit SGD 24,623.10 held by the landlord, refundable at end of term
Asking price and deal structure
Asking price SGD 50,000 for the business as a going concern (platform, equipment, stock, client base, team), plus reimbursement of the rental deposit of SGD 24,623.10
Negotiable Yes. Price is open to discussion for a clean, quick transaction
Alternative formats The seller is open to other structures: partial sale with a partner taking over operations, management buy-in, investor plus operator combinations, or a phased handover
Seller involvement The seller is not staying in nail operations. He can, if the buyer wishes, continue to support IT, digital marketing and brand development — 20+ years of experience in the field
Franchise Franchise rights and the SUNNY NAILS brand can be included or structured separately, depending on the buyer’s plans
Full financials, bank records and staff details are available to serious buyers after a short NDA.

Ideal buyer
An existing salon owner looking for a premium second location with the technology already built; a beauty professional ready to step into a fitted salon with a champion on the team; or an investor pairing with an operator who wants a digital-first brand with a franchise runway.

Please contact me via WhatsApp: +6580289183

Ground-floor street-front unit of 753 sq ft at 420 North Bridge Road, #01-28 North Bridge Centre, with its own entrance directly onto the street — not inside a mall. Fully fitted and operational: 5 manicure stations, 2 pedicure chairs, a dedicated semi-permanent make-up room, and a brow & lash service area. Premium interior with reception, client lounge and complimentary drinks. Full professional equipment set (e-file units, UV/LED lamps, sterilisation, pedicure spa chairs, PMU equipment), retail display, POS and tablet-based booking. Recent stock delivery of professional materials included. Signage and outdoor billboard in place. Lease to April 2027 at SGD 8,207.70/month all-in (service charge and GST included), with a 1-year renewal option; refundable deposit of SGD 24,623.10 held by the landlord.

Bugis and the surrounding Bras Basah–City Hall belt have a high density of nail salons, most of them either budget walk-in operators or mall-based chains. SUNNY NAILS competes in a different segment: premium Russian-technique manicure and pedicure, a service that is still rare in Singapore and commands higher pricing, delivered by a technician who holds a world championship title. The salon's proprietary digital platform — online booking, client wallet, loyalty cards, referral and corporate programmes — is a further moat that neighbourhood competitors cannot replicate quickly. Being street-front rather than in a mall removes dependence on mall footfall and mall rules. The main competitive risk is the same as for any premium salon: retaining senior technicians. That is addressed through the existing pay structure (guaranteed floor plus commission) and the in-house training academy that develops technicians internally.

The salon is running well below its physical capacity: seven service stations and two treatment areas are currently staffed by three consistently productive technicians, and the lash chair and PMU room have room for additional artists. The immediate lever is hiring — the platform, brand, location and client demand are already in place.
Beyond capacity, 4 revenue lines are built but under-developed:
(1) the training academy, with course pages, applications CRM and an international-trainer Art Director;
(2) the corporate B2B programme, with the full employee-verification and corporate-discount module live and companies still to be signed;
(3) retail and gift cards through the membership programme;
(4) franchising under the registered SUNNY NAILS brand, for which there is already inbound interest, including from a technician wanting to open under the brand.

Full handover of all systems: SUNNY Friends Platform (booking, wallet, loyalty, referrals, corporate programme, coupons, academy), Altegio CRM and client database, website admin, social media accounts, Google Business profile. 68-page admin manual with screenshots is included. Seller (20+ years in IT and digital marketing) provides a structured handover session and is open to ongoing IT, digital marketing and brand development support after completion on terms to be agreed. Salon Manager and Art Director remain in place and run day-to-day operations.

Existing salon owner looking for a premium second location; beauty professional ready to step into a fully fitted salon; or investor pairing with an operator. No technical background needed — the platform is documented and run by non-technical staff.

Yes, seller financing is available.
Up to 50% of the purchase price can be paid in instalments over 6 months after completion, interest-free, subject to a minimum down payment of 50% on signing and the rental deposit reimbursed in full at completion. Alternative structures (partial sale, partner taking over operations, investor plus operator) also considered.