Founder is pursuing other personal and professional priorities and would like to pass the business to a buyer who can scale it further.
Description
An established Singapore-based kids and family e-commerce brand is available for acquisition.
The business has built a highly targeted Instagram community of over 32,000 Singapore parents, making it one of the key strengths of the company.
The brand has generated over S$160,000 in annual revenue, with strong customer trust, repeat buyers, and brand recognition in the kids gifting and toy segment.
This is an ideal acquisition for buyers looking to enter or scale in the Singapore parent, kids, or education market without spending years building an audience from scratch.
Business Operation
Physical assets include ready-for-sale inventory, office furniture and fittings, packing materials, and operational equipment with an approximate book value of S$13,000–15,000. Final inventory count to be confirmed at completion.
Facilities
The business operates in a competitive kids retail market; however, competition is largely fragmented. Its key competitive advantage lies in its owned Instagram parent community of over 32,000 followers, which is difficult and costly to replicate. This significantly reduces reliance on paid advertising and provides strong brand differentiation.
Competition
With an established parent community and proven revenue foundation, the business offers multiple scalable expansion paths including private label, subscriptions, B2B partnerships, and digital products, enabling significant upside beyond its current operations.
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Singapore 
