Description
Sale of an online florist business in Singapore with a proven revenue base, lean operations, and established digital marketing channels.
The business operates primarily online, with no expensive retail frontage or walk-in shop required. Flower preparation and fulfilment are handled from a low-rent office/workshop space, with monthly rental of approximately S$2,800. Day-to-day operations are largely handled by one full-time staff member and one part-time staff member, making the business suitable for a buyer who wants an operating business with existing systems and staff in place.
The business sells a range of floral products, with a strong focus on condolence and funeral flower arrangements, which represent approximately 70–80% of sales. The remaining revenue comes from bouquets, orchids, and other floral gifts. The business has also built up a customer database of approximately 4,000+ customers, together with several business contacts and repeat sales channels.
Sales are generated through multiple online marketing channels, including the company website, Google Ads, Meta/Facebook Ads, Bing Ads, and social media. This gives the buyer an existing digital sales engine rather than having to build a florist business from scratch.
Based on FY2025 management accounts, the business generated approximately $500,000+ in revenue, With a net profit of approximately $50,000-$60,000.
This is a good opportunity for a buyer who wants to acquire an existing online florist with staff, operating history, customer data, digital marketing channels, and a clear product niche. A strategic buyer may also be able to improve margins by leveraging existing delivery, supplier, marketing, or funeral-related networks.
Training and transition support can be discussed with the buyer.