Premium Durian Retail, Online & Corporate Events Business

retirement and personal reasons.

This represents a rare opportunity to acquire a well-established premium durian retail and corporate events business with a recognised market presence, diversified revenue streams and significant growth potential.

Over the years, the business has built a strong reputation for supplying premium quality durians and seasonal fruits while successfully developing a complementary corporate events division that delivers memorable durian tasting experiences for businesses, private organisations and social gatherings.

Today, the business is recognised for its commitment to quality, customer service and professionally organised events, supported by a loyal customer base, strong digital presence and repeat corporate clientele. With annual revenue approaching S$1 million, the business has established a solid operating platform and is well positioned for continued expansion under new ownership.
The owners have decided to offer the business for sale solely due to retirement and personal commitments, creating an exceptional opportunity for an incoming purchaser to acquire a respected business with an established market position.

Business Overview
The business specialises in the retail of premium durians, seasonal fruits and related food products, complemented by a rapidly growing corporate events division. Operating through an integrated business model, it serves both retail consumers and corporate clients, providing multiple revenue streams throughout the year.

Core Business Activities
Premium Durian Retail
•Premium Musang King and specialty durians
•Seasonal premium durian varieties
•Fresh seasonal fruits
•Fresh beverages
•Walk-in retail sales
•Online enquiries and reservations

Corporate & Private Durian Events
•Corporate durian appreciation events
•Team-building experiences
•Client entertainment
•Private durian tasting sessions
•Company celebrations
•Community and family gatherings
•Event planning and coordination
This combination of retail sales and experiential events differentiates the business from traditional fruit retailers while creating opportunities for repeat business and higher-margin revenue.

Reason for Sale
The owners are offering the business for sale due to retirement and personal reasons.
The business continues to operate successfully, and management believes there remains considerable opportunity for further expansion under a new owner.

Investment Highlights
The business offers several attractive investment attributes, including:
•Established premium durian brand
•Strong customer reputation
•Loyal repeat customer base
•Diversified revenue streams
•Established corporate client relationships
•Recognised online presence
•Proven operating systems
•Low capital expenditure requirements
•Experienced operational team
•Scalable business model
•Excellent opportunities for expansion
The acquisition provides an investor or owner-operator with an established platform that is immediately operational without the challenges of building a business from inception.

Market & Industry Overview
-Singapore's premium durian market continues to enjoy strong consumer demand, driven by increasing appreciation for premium durian varieties, food experiences and corporate hospitality.
-Consumers are increasingly seeking premium quality products, while businesses continue to utilise unique food experiences for employee engagement, client appreciation and corporate networking.
-The business is well positioned within this growing niche by combining premium durian retailing with experiential corporate events, allowing it to serve multiple customer segments while reducing reliance on a single source of income.
-The established reputation of the business, together with its loyal customer base and digital presence, provides a strong competitive advantage within the premium durian industry.

Financial Overview
The business has established a diversified revenue base generated through premium durian retailing, seasonal fruit sales and corporate event services.

Historical Revenue
Financial Year Revenue (SGD)
FY2023 808,084
FY2024 739,076
FY2025 962,416

The financial performance reflects an established owner-managed business that has continued to invest in operational capabilities, customer experience and future growth opportunities.

To maintain confidentiality and protect commercially sensitive information, detailed financial information has been intentionally excluded from this memorandum.
Qualified purchasers who execute a Confidentiality Agreement (NDA) will be provided with a comprehensive financial due diligence package, including:
•Historical Financial Statements
•Profit & Loss Statements
•Balance Sheets
•Seller's Discretionary Earnings (SDE)
•Director's Compensation Adjustments
•Normalised Earnings Analysis
•Management Accounts
•Cash Flow Information
•Tax Returns
•Supporting Financial Schedules

Business Assets Included
The sale is expected to include all assets necessary for the continued operation of the business, including:
•Business goodwill
•Established trading brand
•Intellectual property
•Website
•Social media platforms
•Customer database
•Corporate client relationships
•Supplier relationships
•Operating procedures
•Marketing materials
•Furniture, fixtures and equipment
•Business systems
•Existing inventory (subject to stock valuation)
•Event equipment
•Digital assets

A detailed asset schedule will be made available during due diligence.

Premises
The business operates from an established retail premises located within a mature residential and commercial catchment area with strong customer accessibility and regular foot traffic.

The premises function as both a retail showroom and operational base for the corporate events business.
Lease information, rental obligations and assignment terms will be provided to qualified purchasers during the due diligence process.

Employees & Organisation
The business is supported by an experienced and knowledgeable team responsible for:
•Retail sales
•Customer service
•Inventory management
•Event planning
•Event operations
•Administration
•Logistics
The existing team enables the business to continue operating efficiently while supporting future expansion.

Customers
The business has developed a loyal and diversified customer base comprising:
•Retail consumers
•Premium durian enthusiasts
•Returning seasonal customers
•Corporate organisations
•Government agencies
•Private event organisers
•Business owners
•Family customers
•Referral customers
Customer relationships have been developed over many years through consistent product quality, reliable service and positive customer experiences.
Customer identities remain strictly confidential and will only be disclosed during the due diligence process.

Supplier Relationships
The business maintains long-standing relationships with reputable suppliers of premium durians and seasonal fruits, ensuring reliable product quality and continuity of supply throughout the durian season.
These supplier relationships represent a valuable commercial asset and provide a competitive advantage within the premium durian industry.
Supplier information will be disclosed to qualified purchasers following execution of an NDA.

Owner's Role
The current owner is actively involved in:
•Strategic management
•Business development
•Corporate sales
•Key customer relationships
•Supplier management
•Marketing oversight
The business has developed established operating procedures that allow for an orderly and efficient transition to new ownership.

Transition Support
The owner is committed to ensuring a smooth transition and is willing to provide comprehensive handover support, including:
•Operational training
•Supplier introductions
•Customer introductions
•Staff transition
•Event management training
•Business systems training
•Strategic guidance during the transition period
The duration of the transition period will be mutually agreed between the purchaser and the vendor.

Growth Opportunities
The business presents numerous opportunities for future growth, including:
•Expansion of premium durian experiences
•Growth of corporate appreciation events
•Increased recurring corporate programmes
•Enhanced online ordering
•Subscription and membership programmes
•Premium corporate gifting
•Additional event offerings
•Strategic partnerships
•Expansion into new customer segments
•Additional retail outlets
•Franchise opportunities
•New premium product categories
With an established operating platform already in place, the business is well positioned to capitalise on increasing consumer demand for premium durian experiences.

Investment Considerations
-The premium durian industry continues to offer attractive long-term prospects supported by strong consumer demand and increasing interest in premium food experiences.
-Like any business operating within the fresh produce sector, normal commercial considerations include seasonal supply, inventory management and labour availability. The business has successfully operated within these conditions for many years and has developed diversified revenue streams that contribute to its long-term sustainability.
-Prospective purchasers will have the opportunity to undertake comprehensive financial, legal and operational due diligence before completing any acquisition.

Sale Opportunity
The vendor is seeking expressions of interest from qualified purchasers.
The business may be acquired through either:
•Share Acquisition; or
•Business Asset Acquisition,
subject to mutual agreement between the parties.
Asking Price: Available upon request.

Broker's Disclaimer
This Confidential Information Memorandum has been prepared as an introductory summary for information purposes only and does not constitute an offer or contractual representation.
While every reasonable effort has been made to ensure that the information contained herein is accurate, no warranty or representation, express or implied, is given as to its completeness or accuracy. Prospective purchasers should rely upon their own independent investigations and professional advisers when evaluating the business.
The Vendor reserves the right to amend, withdraw or terminate the sale process at any time without notice.

Photo Disclaimer
Any photographs, branding, marketing materials, website content, social media images or promotional materials presented during the sale process are provided solely to illustrate the nature of the business and remain the intellectual property of the Vendor. Certain images and identifying features may be omitted or modified within this memorandum to preserve confidentiality.

Confidential Notice
To protect the ongoing operations of the business, this memorandum intentionally excludes the trading name, business address, customer identities and detailed financial information. These materials will only be disclosed to qualified purchasers who have demonstrated genuine acquisition interest and executed a Confidentiality Agreement (NDA).