Owner is pursuing other business opportunities and looking for a buyer to unlock the brand’s growth potential.
Description
Established Singapore-based premium baby swim brand with exclusive distribution rights, inventory, branded packaging, WooCommerce store, marketing assets, and significant growth potential.
Business Operation
Business assets include approximately 400 premium baby swim arm floats in stock, custom-designed retail packaging, shipping cartons, a fully operational WooCommerce e-commerce website, Froggies.sg domain, branding, marketing materials, product photography, and supplier relationships. The business is home-based and requires no retail premises.
Facilities
The Singapore market offers several swimming aids; however, there are very few premium arm float brands specifically designed for babies from approximately 7 months of age. The business differentiates itself through European design, premium quality, certified products, and exclusive distribution rights in Singapore.
Competition
Significant growth opportunities include partnerships with swim schools, baby spas, childcare centres, hospitals, maternity clinics, retailers, distributors, marketplaces such as Amazon and Lazada, and expansion through social media marketing and influencer collaborations. The brand is also suitable for wholesale distribution across Singapore and neighbouring markets.
Expansion Potential
Full handover and training will be provided, including supplier contacts, website management, order fulfilment process, marketing materials, and operational guidance to ensure a smooth transition.
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Singapore 
