Business Concept: MobileFlexi is a Online retail start-up offering mobile devices with flexible monthly repayment plans — giving customers the convenience of owning the latest smartphones without heavy upfront costs. We cater to working adults, students, and anyone seeking affordability, flexibility, and security.
Problem: Many consumers want high-end mobile devices but can’t afford full payment upfront. Traditional telco contracts are restrictive and require long-term commitments or credit checks, excluding a large portion of the market.
Solution: MobileFlexi provides interest-based installment plans (3, 6, 9,12,18 or 24 months) for purchasing mobile devices. Each device under an installment plan comes with custom-installed phone and SIM lock software, preventing unauthorized resale, SIM changes, or usage if payment defaults occur. This ensures customer flexibility and seller protection.
Competitive Edge: Proprietary lock software system to secure repayment. Fast approval – no lengthy credit evaluation. Multiple plan options (3–24 months).
Target Market: Working adults aged 18–40 in Singapore. Gig economy workers (Grab, Foodpanda, etc.) needing reliable phones. Students and young professionals.
Funding Goal: We seek SGD 50,000 to 80,000 from each investor (up to 5 partners) to fund: Initial inventory of 50 to 100 mobile devices. Store setup (online platform). Software integration for phone lock management. Marketing and operating costs for 12 months.
Projected Returns: Break-even expected within 12–15 months. Estimated ROI: in Year 2 through installment profit margins.
Vision: To become one of Singapore’s leading flexible mobile retail brand, providing secure and accessible ownership for every customer
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