Singapore
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Overview
Financial Performance
Revenue
$24,000
Gross Profit
$17,000
Net Profit
$7,750
Monthly Rentalt
Not Provided
Business Operations & Assets
Staff
2 Employee
Year of Incorporation
2025
Owner Role
Full Time
Premise Type
Work at Home
Business Details
Reason For Sale
The founders are reallocating their focus, capital, and time toward other projects.
Description
This business is a premium, performance-driven direct-to-consumer e-commerce brand operating in the thriving online home-improvement, DIY, and sanitary fittings sector. The store specializes in a comprehensive catalog of over 700 products—ranging from high-volume everyday home and bathroom accessories to premium taps, mixers, showers, and kitchen fittings—designed to meet diverse price points and customer home-renovation needs.
By pairing a high-margin, broad product catalog with streamlined direct supplier logistics and a localized storefront experience, the business generated $296K in TTM Revenue and $93K in Net Profit in its trailing twelve-month period. With a 71.9% gross margin and an established digital footprint featuring over 11,000 product photography assets, this business offers a turnkey asset ready for multi-channel scaling.
Continued Business Operations: For investors or hands-off buyers seeking a turn-key asset, the we have a team who is open to retaining day-to-day management, ad account execution, and growth operations post-acquisition under an agreed management structure. It’s up to you as a buyer if the team continues or you prefer taking day to day operations on to yourself.
Key Highlights
TTM Revenue: $296K
TTM Net Profit: $93K
Net Margin: 31.5%
Gross Margin: 71.9%
Core Infrastructure: Shopify Storefront | Paid Media Engine | Email Database
Investment Highlights
Exceptional Unit Economics: A strong 71.9% gross margin and a 31.5% net margin allow the business to comfortably absorb customer acquisition costs while maintaining high bottom-line profitability.
Broad, Diversified Catalog: Features active products across 5 core categories (Accessories, Taps & Mixers, Bathroom Fittings, Kitchen Products, and Showers), reducing single-product dependency.
Proven Trading Track Record: Generated $296K in sales in its 12-month trailing period, demonstrating strong momentum.
Direct Sourcing & Fulfillment Model: Orders are processed through direct manufacturer and supplier arrangements, offering normalized cost structures (COGS at 28.1%) and fully transferable operational contacts upon handover.
High-Converting Localized Storefront: Powered by Shopify and fully optimized for seamless D2C commerce with localized language, clear product categorizations, and integrated express payment gateways.
Untapped Email & Cross-Sell Database: Captures customer email sign-ups at checkout and through lead forms, offering immediate, zero-cost cross-selling potential across kitchen and bathroom upgrades.
Market Opportunity
The online home improvement, household goods, and sanitary retail category represents a massive, resilient opportunity:
Thriving Online DIY & Home Sector: Operating within a broader European regional online retail market exceeding $96 Billion, with online household goods representing $8.38 Billion and online DIY goods generating $3.54 Billion (+4.9% YoY growth).
Sustained Residential Demand: Driven by a dense residential market with over 44 million housing units and 16.3 million owner-occupied homes, creating consistent demand for bathroom updates and kitchen fixtures.
Favorable Consumer Behavior: Strong customer adoption of localized D2C e-commerce channels with seamless checkout solutions.
Marketing & Growth Infrastructure
Established Paid Media Accounts: Active advertising accounts utilizing product-focused creatives and structured campaign setups.
Digital Asset Library: Over 11,000 high-resolution product images and localized product copy developed and indexed since launch.
Email Marketing: Customer database built through organic and paid checkout flows with automated communication sequences in place.
Localized Payment Gateways: Seamless integration with popular payment gateways to maximize checkout conversion.
Assets Included in the Sale
Complete Shopify store, brand domain, and all localized storefront infrastructure.
All active product listings, localized descriptions, and product photographs.
Direct manufacturer and supplier relationships and transferable sourcing contacts.
Active advertising accounts and historical marketing data.
Customer email database and historical order records.
Competitive Positioning
Broad Price Coverage: Offers products across all price tiers—from accessible accessories up to premium fixtures—capturing both budget-conscious DIYers and high-ticket renovation buyers.
Thick Profit Margins: 71.9% gross margin provides superior advertising absorbency compared to typical low-margin e-commerce models.
Turnkey Infrastructure: Catalog assets, photography, localized descriptions, and supplier pipelines are fully built, allowing a buyer to skip thousands of hours of store setup.
Growth & Scaling Opportunities
Expand the Kitchen Category: The kitchen segment currently represents only 48 products compared to 129 taps/mixers and 440 accessories; scaling kitchen SKUs offers immediate catalog expansion.
Monetize the Email List: Launch regular broadcast newsletters and automated post-purchase cross-sell flows.
Scale Google Search & Shopping: Capitalize on high-intent search traffic by scaling Google Shopping feed campaigns for specific tap and fitting models.
Regional Market Expansion: Expand advertising and logistics reach into neighboring European cross-border markets using the existing catalog foundation.
Introduce Complementary Lines: Onboard new supplier lines in adjacent home improvement categories to increase Average Order Value and repeat customer lifetime value.
Day-to-Day Operations
Monitoring daily Shopify order volume and supplier fulfillment dispatch.
Managing paid media campaign performance and ad spend allocation.
Overseeing customer service inbox inquiries and routine buyer communications.
Occasional coordination with suppliers for catalog additions and inventory management.
Reason for Sale: The founders are reallocating their focus, capital, and time toward other projects.
Included Transition Support: Up to 90 days of dedicated transition support is included to ensure a seamless handover to your team. Alternatively, for hands-off buyers, two core operators are open to remaining on board to manage daily operations and growth under an agreed structure.
By pairing a high-margin, broad product catalog with streamlined direct supplier logistics and a localized storefront experience, the business generated $296K in TTM Revenue and $93K in Net Profit in its trailing twelve-month period. With a 71.9% gross margin and an established digital footprint featuring over 11,000 product photography assets, this business offers a turnkey asset ready for multi-channel scaling.
Continued Business Operations: For investors or hands-off buyers seeking a turn-key asset, the we have a team who is open to retaining day-to-day management, ad account execution, and growth operations post-acquisition under an agreed management structure. It’s up to you as a buyer if the team continues or you prefer taking day to day operations on to yourself.
Key Highlights
TTM Revenue: $296K
TTM Net Profit: $93K
Net Margin: 31.5%
Gross Margin: 71.9%
Core Infrastructure: Shopify Storefront | Paid Media Engine | Email Database
Investment Highlights
Exceptional Unit Economics: A strong 71.9% gross margin and a 31.5% net margin allow the business to comfortably absorb customer acquisition costs while maintaining high bottom-line profitability.
Broad, Diversified Catalog: Features active products across 5 core categories (Accessories, Taps & Mixers, Bathroom Fittings, Kitchen Products, and Showers), reducing single-product dependency.
Proven Trading Track Record: Generated $296K in sales in its 12-month trailing period, demonstrating strong momentum.
Direct Sourcing & Fulfillment Model: Orders are processed through direct manufacturer and supplier arrangements, offering normalized cost structures (COGS at 28.1%) and fully transferable operational contacts upon handover.
High-Converting Localized Storefront: Powered by Shopify and fully optimized for seamless D2C commerce with localized language, clear product categorizations, and integrated express payment gateways.
Untapped Email & Cross-Sell Database: Captures customer email sign-ups at checkout and through lead forms, offering immediate, zero-cost cross-selling potential across kitchen and bathroom upgrades.
Market Opportunity
The online home improvement, household goods, and sanitary retail category represents a massive, resilient opportunity:
Thriving Online DIY & Home Sector: Operating within a broader European regional online retail market exceeding $96 Billion, with online household goods representing $8.38 Billion and online DIY goods generating $3.54 Billion (+4.9% YoY growth).
Sustained Residential Demand: Driven by a dense residential market with over 44 million housing units and 16.3 million owner-occupied homes, creating consistent demand for bathroom updates and kitchen fixtures.
Favorable Consumer Behavior: Strong customer adoption of localized D2C e-commerce channels with seamless checkout solutions.
Marketing & Growth Infrastructure
Established Paid Media Accounts: Active advertising accounts utilizing product-focused creatives and structured campaign setups.
Digital Asset Library: Over 11,000 high-resolution product images and localized product copy developed and indexed since launch.
Email Marketing: Customer database built through organic and paid checkout flows with automated communication sequences in place.
Localized Payment Gateways: Seamless integration with popular payment gateways to maximize checkout conversion.
Assets Included in the Sale
Complete Shopify store, brand domain, and all localized storefront infrastructure.
All active product listings, localized descriptions, and product photographs.
Direct manufacturer and supplier relationships and transferable sourcing contacts.
Active advertising accounts and historical marketing data.
Customer email database and historical order records.
Competitive Positioning
Broad Price Coverage: Offers products across all price tiers—from accessible accessories up to premium fixtures—capturing both budget-conscious DIYers and high-ticket renovation buyers.
Thick Profit Margins: 71.9% gross margin provides superior advertising absorbency compared to typical low-margin e-commerce models.
Turnkey Infrastructure: Catalog assets, photography, localized descriptions, and supplier pipelines are fully built, allowing a buyer to skip thousands of hours of store setup.
Growth & Scaling Opportunities
Expand the Kitchen Category: The kitchen segment currently represents only 48 products compared to 129 taps/mixers and 440 accessories; scaling kitchen SKUs offers immediate catalog expansion.
Monetize the Email List: Launch regular broadcast newsletters and automated post-purchase cross-sell flows.
Scale Google Search & Shopping: Capitalize on high-intent search traffic by scaling Google Shopping feed campaigns for specific tap and fitting models.
Regional Market Expansion: Expand advertising and logistics reach into neighboring European cross-border markets using the existing catalog foundation.
Introduce Complementary Lines: Onboard new supplier lines in adjacent home improvement categories to increase Average Order Value and repeat customer lifetime value.
Day-to-Day Operations
Monitoring daily Shopify order volume and supplier fulfillment dispatch.
Managing paid media campaign performance and ad spend allocation.
Overseeing customer service inbox inquiries and routine buyer communications.
Occasional coordination with suppliers for catalog additions and inventory management.
Reason for Sale: The founders are reallocating their focus, capital, and time toward other projects.
Included Transition Support: Up to 90 days of dedicated transition support is included to ensure a seamless handover to your team. Alternatively, for hands-off buyers, two core operators are open to remaining on board to manage daily operations and growth under an agreed structure.
Facilities
Complete Shopify store, brand domain, and all localized storefront infrastructure.
All active product listings, localized descriptions, and product photographs.
Direct manufacturer and supplier relationships and transferable sourcing contacts.
Active advertising accounts and historical marketing data.
Customer email database and historical order records.
All active product listings, localized descriptions, and product photographs.
Direct manufacturer and supplier relationships and transferable sourcing contacts.
Active advertising accounts and historical marketing data.
Customer email database and historical order records.
Competition
Broad Price Coverage: Offers products across all price tiers—from accessible accessories up to premium fixtures—capturing both budget-conscious DIYers and high-ticket renovation buyers.
Thick Profit Margins: 71.9% gross margin provides superior advertising absorbency compared to typical low-margin e-commerce models.
Turnkey Infrastructure: Catalog assets, photography, localized descriptions, and supplier pipelines are fully built, allowing a buyer to skip thousands of hours of store setup.
Thick Profit Margins: 71.9% gross margin provides superior advertising absorbency compared to typical low-margin e-commerce models.
Turnkey Infrastructure: Catalog assets, photography, localized descriptions, and supplier pipelines are fully built, allowing a buyer to skip thousands of hours of store setup.
Expansion Potential
Expand the Kitchen Category: The kitchen segment currently represents only 48 products compared to 129 taps/mixers and 440 accessories; scaling kitchen SKUs offers immediate catalog expansion.
Monetize the Email List: Launch regular broadcast newsletters and automated post-purchase cross-sell flows.
Scale Google Search & Shopping: Capitalize on high-intent search traffic by scaling Google Shopping feed campaigns for specific tap and fitting models.
Regional Market Expansion: Expand advertising and logistics reach into neighboring European cross-border markets using the existing catalog foundation.
Introduce Complementary Lines: Onboard new supplier lines in adjacent home improvement categories to increase Average Order Value and repeat customer lifetime value.
Monetize the Email List: Launch regular broadcast newsletters and automated post-purchase cross-sell flows.
Scale Google Search & Shopping: Capitalize on high-intent search traffic by scaling Google Shopping feed campaigns for specific tap and fitting models.
Regional Market Expansion: Expand advertising and logistics reach into neighboring European cross-border markets using the existing catalog foundation.
Introduce Complementary Lines: Onboard new supplier lines in adjacent home improvement categories to increase Average Order Value and repeat customer lifetime value.
Buyer Support & Terms
Support and Training
Up to 90 days of dedicated transition support is included to ensure a seamless handover to your team. Alternatively, for hands-off buyers, two core operators are open to remaining on board to manage daily operations and growth under an agreed structure.
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