Overview
Financial Performance
Business Operations & Assets
Business Details
Reason For Sale
Description
The business has an established brand identity, completed residential renovation portfolio, website, social media presence, and an existing network of suppliers, contractors and industry contacts.
**Key Highlights:**
- 100% shareholding available for acquisition
- Established interior design brand with a portfolio of completed projects
- Existing website and social media presence
- Established supplier and contractor relationships
- 721 sqft designer-fitted office in eastern Singapore
- Office fit-out originally costing approximately S$40,000, completed around 1–2 years ago and maintained in excellent condition
- Existing monthly office rental of approximately S$2,289
- Suitable for an interior designer starting an independent practice or an established renovation company looking to expand
- Up to 2 months of founder handover support
The business is currently founder-operated, with no active renovation projects. This offers an incoming owner the flexibility to establish their own team and business direction without taking over ongoing project execution.
**Asking Price: S$100,000 (Negotiable)**
The proposed sale includes the company's existing business goodwill, brand, digital presence, company-owned office equipment and fit-out. Continued office tenancy is subject to the applicable lease terms and landlord arrangements.
The founder is pursuing other business interests and is seeking a suitable buyer to take the business forward.
Deferred payment arrangements may be considered for qualified buyers, subject to mutually agreed terms and appropriate security.
Financial information is being compiled and will be made available for verification during due diligence.
Serious enquiries are welcome. Further business details can be shared following an initial discussion and confidentiality arrangements.
Facilities
The office underwent approximately S$40,000 in renovation works around 1–2 years ago and has been lightly utilised and well maintained.
Significant physical assets include:
- Custom-built full-height walnut-finish cabinetry with integrated display shelving and storage
- Stone-finish consultation counter with three bar stools
- Custom office workstations, desks and seating
- Built-in storage cabinets and display areas
- Pendant lighting and track lighting
- Window blinds, flooring and other existing interior fit-out fixtures
- Office furniture and equipment owned by the company
The premises provide a professional environment suitable for client consultations, design presentations and day-to-day operations.
The office is currently rented at approximately S$2,289 per month, with the existing lease expiring on 3 March 2027. Continued occupancy is subject to the applicable tenancy terms and landlord arrangements.
The proposed acquisition includes the company's existing office fit-out, furniture and equipment owned by the company, subject to the final agreed asset inventory.
Competition
Competition is primarily driven by design quality, pricing, reputation, customer referrals, online visibility and the ability to deliver projects reliably.
The business has historically competed by offering personalised design services, customised renovation solutions and direct client engagement. Its established brand identity, portfolio of completed projects and existing supplier and contractor relationships provide a foundation for an incoming owner to build upon.
Looking ahead, competition is expected to remain strong, particularly from firms with larger marketing budgets, established sales teams and active social media channels. Price-sensitive homeowners and changing renovation trends may also influence demand.
Nevertheless, opportunities remain for an incoming owner to strengthen digital marketing, develop referral partnerships, expand the sales team and differentiate the business through its design approach and customer service.
Expansion Potential
**1. Sales and Business Development**
An incoming owner could recruit additional interior designers or commission-based sales consultants to increase lead generation, client acquisition and project capacity.
**2. Digital Marketing and Brand Development**
The existing website, social media presence and portfolio of completed projects provide a foundation for further marketing. Opportunities include strengthening Instagram content, search engine optimisation (SEO), paid advertising and online lead generation.
**3. Expansion into New Customer Segments**
Beyond residential renovation projects, the business could explore commercial interior design, office renovations, retail fit-outs and smaller-scale home improvement services.
**4. Strategic Partnerships**
Developing referral relationships with property agents, developers, suppliers and complementary home improvement businesses could create additional customer acquisition channels.
**5. Operational Scalability**
The existing fitted office can accommodate additional workstations, subject to space and occupancy requirements, allowing an incoming owner to establish a larger design and sales team without immediately investing in a new office fit-out.
**6. Expansion Through an Existing Business**
For established renovation contractors or interior design companies, the acquisition could provide an additional brand, project portfolio and client consultation space, potentially supporting expansion into new customer segments.
Overall, the business provides an existing operational foundation that a motivated buyer could develop further through stronger marketing, additional manpower and strategic business development. These are potential growth opportunities rather than guaranteed revenue or profitability.
Buyer Support & Terms
Support and Training
Support may include:
- **Business Operations:** Introduction to existing workflows, project management processes, quotation preparation and client engagement practices.
- **Supplier and Contractor Network:** Introductions to established suppliers, subcontractors and other relevant industry contacts.
- **Sales and Client Management:** Guidance on client consultations, design proposals, pricing considerations and renovation project coordination.
- **Marketing and Brand Management:** Familiarisation with the company's website, social media presence, project portfolio and existing marketing materials.
- **Office and Administrative Handover:** Assistance with transferring operational knowledge, business records and relevant company-owned digital accounts.
The handover arrangement can be tailored to the buyer's experience and operational requirements, with the scope, schedule and level of involvement mutually agreed upon before completion.
The objective is to provide the incoming owner with the necessary knowledge and resources to take over and develop the business independently.
Seller Financing
Seller financing may be considered for qualified buyers, subject to mutually agreed terms.
The seller prefers a substantial upfront payment of approximately 70–80% of the agreed purchase price, with the remaining balance payable over 3–6 months.
For example, on a S$100,000 purchase price, S$80,000 may be payable upon completion, with the remaining S$20,000 paid through agreed instalments.
Any deferred payment arrangement will be subject to satisfactory buyer assessment, appropriate security, a legally binding agreement and clearly defined repayment terms.
Full upfront payment is preferred. All financing arrangements are negotiable and subject to the seller's approval.
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