Overview
Financial Performance
Business Operations & Assets
Business Details
Reason For Sale
Description
The business operates with a third-party fulfilment centre for efficient storage and distribution, allowing for streamlined operations without the need for extensive management. With a solid email database, customer testimonials, social proof and a notable 23% repeat purchase rate, this e-commerce platform is poised for continued growth and success with potential to expand further into other markets, B2B, partnerships, product range, affiliate marketing, social commerce etc.
The selling price of S$28,000 includes approximately S$24,000 worth of inventory at retail value, providing a strong foundation for immediate operations. The current owner is selling due to family commitments and health issues, and is looking for a motivated buyer with the right resources to take over and further develop the business. This is an opportunity to acquire the brand, products and existing infrastructure without having to spend years developing the concept, establishing suppliers, building a customer base and creating the brand from scratch.
The seller is open to negotiations on the selling price, making this an attractive investment opportunity for the right buyer. The business has particularly strong potential for an owner who already operates in maternity, baby, women's apparel or e-commerce and can leverage an existing customer base, distribution network or marketing capability.
Business and Operating Assets Included:
✅ Brand and branding assets
✅ E-commerce website, domain and email
✅ Shopify store
✅ Social media accounts
✅ Existing customer database/email list
✅ Product designs and specifications
✅ Existing product photography and marketing content
✅ Customer testimonials and UGC
✅ Supplier/manufacturing relationships
✅ Existing product inventory
✅ Existing business processes and operational knowledge
✅ Relevant digital marketing and e-commerce assets
Competition
Expansion Potential
✅ Wholesale partnerships with maternity, baby and lifestyle retailers
✅ Partnerships with hospitals, confinement centres, lactation consultants, doulas and maternity businesses
✅ Corporate and maternity gifting
✅ Affiliate and influencer marketing
✅ TikTok/social commerce
✅ Amazon or other regional marketplaces
✅ Expanding the product range, colours, prints
✅ International shipping and localisation
✅ Leveraging the existing customer base for repeat purchases (22% repeat purchase) and referrals
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