$6.5M Annual Profit Opportunity Going For Less Than Half Value

To make way for seasoned players

Background info:
Top selling frozen treat in current stores. Outselling nestle, walls and all other big name brand in same space. Category owning domain. Product format IP awarded.

Product format has been awarded design IP. Product type is known throughout all of South East Asia. Website is producttype.com (something like chocolates.com- actual name revealed later.) Website attracts Corporate and government projects and events flow in through this channel.

Store distribution: X number of freezers supplied to external stores. Roi on freezers 1-2 months. Typical store revenue 1.5k. Nett 50%.
Note: stores are also treated as revenue data for supermarket expansion.

Online sales: Activating an online session instantly sells out approx 60% of goods within 1 hour. Revenue Average at approx 1k per hour. Cap here is product availability, demand is strong.

Next stage:
Supermarket expansion. Potential 691 supermarkets at current 1.5k revenue per outlet (dismissing the fact that supermarkets attact higher footfall). Potential 184 petrol stations penetratable + 1000 convenience stores on top of supermarkets, within singapore alone. Not accounting for the rest of south east asia.

We've also identified a season veteran that has brought brands into big chain supermarkets as an employee & business owner. Person has intention of doing the same with us as an employee.

But we're currently not able to supply at a large scale even though the demand is huge. Willing to sell off to someone able to take the brand global.